Vertical Video

As a senior digital content producer, I spend 80% of my days editing vertical video for social media platforms. I like to call half my edits “remixes” because I cut up and re-version content designed for broadcast into content that actually works on social media- resulting in millions of views. I also write the social caption copy and create reports on our KPIs.

In previous roles, I have produced, shot and edited videos for a variety of digital platforms- including some on-camera work.

I worked with one of my station’s news anchors to produce, shoot and edit curated talk-to-camera videos about specific stories we thought our audience would enjoy based on metrics.

This same video (UConn celebrates) posted on TikTok gained 2.4 million views and over 600 saves.

This same video (wolf dogs) posted on TikTok gained 1.4 million views and nearly 6,000 views.

Package “Remixes”

The vertical videos seen below were “remixed” for social media from footage in the broadcast package under it.

Fun fact: This same video posted on TikTok gained over 1 million views, 500 comments and 2,500 saves.